Related Posts

Related posts refer to the suggested posts added to the end of a blog post (a.k.a the single post page). They encourage your readers to stay on your site and continue reading your content, by making recommendations for similar articles that might be of interest. Here is a visual example of what related posts look like:

EmPress themes all feature related posts as a built-in option. Related Posts are presented and determined by three factors:

  1. The category of the blog post the user just finished reading
  2. The date of publication of posts within that same category
  3. The total number of comments on posts within a particular category or sub-category

This article will explain more about these three factors and how you can make better content recommendations for your readers.


Recommendations by Category

Our themes automatically suggest related posts based on the category of the post the user just finished reading

Check out a live example:

Suppose a reader just finished browsing this sample outfit post from our Hayes theme. Notice the "Style" category at the very top of the blog post. All of the related post content at the close of the post is from the same category — Style. 

To automatically ensure your related posts are relevant to the content at hand, be sure you have properly structured your categories and sub-categories. 

For example, a very broad catch-all category such as "Lifestyle' might return a variety of post topics, depending on the types of topics you post within such a category. Conversely, if you are posting recipes, sub-categorizing them by type (e.g. "Breakfast, Appetizers, Brunch, Weeknight Meals") would yield more specific results for your users. If you're categorizing all breakfast recipe posts with "Breakfast," then naturally, breakfast content will get recommended, ensuring readers find relevant suggestions to what they're already looking at!

We always encourage WordPress users to think clearly and strategically about their categories, as this is an essential part of WordPress—not just for content organization, but for menu structuring, content creation ideas, and as you see here, in returning the most relevant content possible.

Read more about categories here:


Recommendations by Post Date

Our theme Customizer includes a feature which allows you to  set how old related post content should be

This is done because many bloggers have published to their sites for a long time, and might not want to recommend an article from say, 5 or 6 years ago (especially since old shopping or style content may no longer be relevant!).

To set how far back your related posts should be pulled from, use the steps below:

BARTON, HAYES AND PEARL USERS

Here is a video showing you where to find the setting, with step by step instructions below.

1. Navigate to  Appearance > Customize > Post & Page Display Options > Single Post Options

2. Scroll down within the Single Post Options tab until you see the settings for  Related Posts

3. Look for the setting  Show posts published within the last number of months. Change the numerical in this field (in months) for how far back you'd like Related Posts to pull from. For example, 12 months = the last year's worth of content, from today.

RANIA, PRESIDIO, MIRAMAR, BREVIER, ARCHER

Here is a video showing you where to find the setting, with step by step instructions below.

1. Navigate to Appearance > Customize > Single Post

2. Scroll down within the Single Post tab until you see the settings for Related Posts

3. Look for the setting  Show posts published within the last number of months. Change the numerical in this field (in months) for how far back you'd like Related Posts to pull from. For example, 12 months = the last year's worth of content, from today.


Recommendations by Comment

The Related Posts section also orders posts by the most commented, so if you have particularly popular posts in a given category or sub-category, you may notice those posts are repeated more frequently.