What to include on Terms of Use and Privacy Policy pages

We strongly recommend you include a link to Terms of Use and Privacy Policy pages somewhere on your site. In today’s digital world, this is a standard website ownership practice and one that can protect you.

What are they?
Terms of Use/Service is typically legal copy that spells out the terms for individuals accessing the website. It often includes stipulations for any age minimums required to access your site, use restrictions, and conduct expectations (how people should behave when using the site, as well as when posting content to it, like in comments). It should also include language pertaining to your intellectual property rights, and what people can and can’t do with the content you are creating and publishing to your site.

Privacy Policy language describes what information you collect from users, as well as what you do with that information. In most cases, this includes email addresses or IP address information (usually provided by users when they leave a comment). For e-commerce sites, this can include billing address and payment info as well. Privacy Policies should also mention whether your site is using cookies. If you are using affiliate links of any kind, then your site is probably embedding cookies into users’ browsers.


Implementing legal language
In both cases, you can have a lawyer draft the language for you, but this can be pricey. However, it’s the most surefire, airtight option. Most attorneys who specialize in working with small businesses can easily draft this language for you, as it’s a standard service.


Using Free Resources
In many cases, bloggers may run a Google search for something like “free terms of use template,” and you can find a number of sites that offer free templates. From there, you can can copy/paste the template and edit to reflect your own website name, policies, and other details. One service we particularly like is UpCounsel, as the terms there have been reviewed by legit lawyers and are well done. You can find their templates here:

Be sure to add in your own information into the fields as prompted. And, please note that using free language found off any website is done at your own risk/discretion. Your best bet is always to hire a professional who can generate custom solutions for your business and protect your interests.


Legal language is subject to copyright, so don’t take it from another site!
One thing to note is that you should NOT copy and paste legal language from another blog or website. Legal language can be subject to copyright. Besides, if you take language from another blog, you never know if that person crossed their T’s and dotted their I’s when the language was written. Do not risk infringing on another’s copyright (and perhaps not even covering your bases) by taking language from their site!

Note that our advice herein is just a suggestion, we are NOT legal professionals, and you should always consult a lawyer for matters related to the legal aspects of your blog/business.